| Typical clients who are ideal are: |
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Start-up companies with enough funding to succeed. |
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Small to mid-sized businesses with the will (and some of the resources) to become |
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leaders in their categories. |
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Service firms, owners and professional partnerships such as architects, sales-training |
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companies, public-relations agencies. |
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Marketers of consumer products. |
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Trade associations with marketing and communications needs. |