Wilder Baker Wilder is the Principal of GPS For Management and Adjunct Professor of Advertising and Promotion at the Fashion Institute of Technology in New York City. Wilder enjoyed a long and successful career in the advertising industry. He entered the New York agency business with Benton & Bowles and then Ogilvy & Mather. He later joined a small Boston agency of which he became President before selling it to Wilson Haight and Welch, then the largest agency in New England. Returning to New York, he joined Warwick Welsh and Miller as Executive Vice President, remaining with that agency for the balance of his advertising career. After becoming Chairman, CEO, the agency was renamed Warwick Baker Fiore and then Warwick Baker O'Neill, the name it operated under until being sold in 2002. Along the way, he served such clients as Maxwell House Coffees, Heineken Beer, Fruit of the Loom, Knorr Soups, Panasonic, Stop and Shop, Schering Plough, Bausch and Lomb and Reckitt & Coleman. He also led the communications efforts for several major trade associations including Crafted With Pride in the USA, the East Coast Energy Council and the US Tennis Association. Wilder was a two-term President of the Advertising Club of New York, a Board member of the American Association of Advertising Agencies and Chairman of the American Advertising Federation where he continues as a Director. He also is a member of the Advisory Board of the Business School of the Fashion Institute of Technology in New York. Past directorships include the Asthma and Allergy Foundation of America, the Massachusetts Association of Mental Health, and the San Diego Junior Chamber of Commerce. He is a graduate of Yale University and lives in Darien, CT.
Contact Wilder Baker wdbaker@sbcglobal.net 99 Nearwater Lane, Darien, CT 06820 Tel/Fax 203-656-0015 Cell 917-853-2669